Privacy Policy

Last Updated: June 1, 2026

Our Commitment to You

Royal Limousine, LLC respects your privacy and is committed to protecting the personal information you share with us through our website, booking forms, phone calls, email communications, and other contact methods.

This Privacy Policy explains what information we collect, how we use it, how it may be stored or shared, and how you can contact us about your personal information.

Information We Collect

We may collect personal information that you provide directly to us, including:

  • Name.
  • Email address.
  • Phone number.
  • Mailing address.
  • Booking or reservation details.
  • Payment details.
  • Comments, feedback, reviews, or other information you choose to provide.

We may also collect certain technical information when you visit our website, including:

  • Internet Protocol (IP) address.
  • Browser and device information.
  • Page response times.
  • Length of visits to certain pages.
  • Page interaction information.
  • Methods used to browse away from the website.

If you create an account, submit a form, make a booking, or complete a transaction through our website, we may collect the information needed to process your request and provide our services.

Why We Collect Personal Information

We collect personal and non-personal information for the following purposes:

  • To provide and operate our services.
  • To process bookings, reservations, payments, and customer requests.
  • To provide customer assistance and technical support.
  • To contact visitors and customers with service-related notices.
  • To send promotional messages when permitted.
  • To review website performance, customer inquiries, booking trends, and service demand in a way that does not directly identify individual customers.
  • To comply with applicable laws and regulations.

How We Store and Protect Your Information

Payment information may be processed through payment gateways used by Royal Limousine, LLC. These payment providers adhere to PCI-DSS standards managed by the PCI Security Standards Council, which includes brands such as Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help support the secure handling of credit card information by our company and its service providers.

We use secure systems, encrypted payment processing, restricted access controls, and trusted service providers to help safeguard customer information.

How We Use and Share Information

We use your information to provide transportation services, communicate with you, process transactions, respond to inquiries, and improve our business operations.

We do not sell your personal information. We may share information only when necessary with service providers that help us operate our website, process payments, manage bookings, provide customer support, or comply with legal requirements.

Data Retention

Royal Limousine, LLC retains personal information only for as long as necessary to provide services, manage bookings and reservations, process payments, respond to customer inquiries, comply with legal obligations, resolve disputes, and enforce our agreements.

The length of time we retain information depends on the type of information and the purpose for which it was collected. For example:

  • Booking and reservation records may be retained for business, accounting, tax, and legal compliance purposes.
  • Payment information is processed through third-party payment providers and retained in accordance with their applicable legal and regulatory requirements.
  • Customer communications may be retained to assist with future service requests, customer support, and dispute resolution.
  • Marketing communication preferences are retained until you opt out or request removal.

When personal information is no longer needed for the purposes described in this Privacy Policy, we will securely delete, anonymize, or dispose of it in accordance with applicable laws and reasonable business practices.

Your Privacy Rights

You may request:

  • Access to your personal information.
  • Correction of inaccurate information.
  • Deletion of eligible information.
  • Removal from marketing communications.

Certain information may be retained where required by law or for legitimate business purposes.

Data Breach Notification

In the event of a data breach that affects your personal information, Royal Limousine, LLC will take prompt action to contain and assess the breach. If we determine that the breach is likely to result in a risk to your rights or freedoms, or if required by applicable law, we will notify affected individuals without undue delay.

Notification will be provided by email or other reasonable means and will include, to the extent known at the time:

  • A description of the nature of the breach.
  • The types of personal information that were involved.
  • Steps we have taken or are taking to address the breach.
  • Steps you can take to protect yourself from potential harm.
  • Contact information for questions or concerns.

We will also notify any applicable regulatory authorities as required by state or federal law. If you have reason to believe your information has been compromised, please contact us.

Children’s Privacy

Royal Limousine, LLC does not knowingly collect personal information from children under the age of 13. Our services are not directed at children, and our website is not designed or intended for use by anyone under the age of 13.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, contact us immediately. We will take prompt steps to delete such information from our records.

We comply with the Children’s Online Privacy Protection Act (COPPA) and will not knowingly retain personal information from children under 13.

Communication with Visitors and Customers

We may contact you for reasons related to your account, booking, reservation, inquiry, or transaction. These communications may include:

  • Booking confirmations.
  • Reservation updates.
  • Customer service messages.
  • Payment or billing notices.
  • Service-related updates.
  • Dispute resolution.
  • Promotional messages, when permitted.

For these purposes, we may contact you by email, telephone, text message, or postal mail.

Cookies

Cookies are small pieces of data stored on a visitor’s browser. They are commonly used to track selected settings, user activity, and website performance.

Our website may use cookies to:

  • Provide a better experience for visitors and customers.
  • Identify registered members or returning users.
  • Monitor and analyze website performance.
  • Support website security.
  • Improve the operation and effectiveness of the website.

You may be able to adjust your browser settings to refuse cookies or notify you when cookies are being used. Some website features may not function properly if cookies are disabled.

SMS Communications

If you provide your phone number and consent to receive text messages from Royal Limousine, LLC, we may use it to send service-related messages, booking updates, appointment reminders, follow-up messages, billing inquiries, or promotional messages, when applicable.

Phone numbers collected for SMS consent will not be shared with third parties for marketing purposes.

You may opt out of SMS messages at any time by replying “STOP” to any message. For help, you may reply “HELP” or contact us directly at (251) 264-3030.

Message and data rates may apply. Message frequency may vary.

Privacy Policy Updates

We reserve the right to modify this Privacy Policy at any time. Changes and clarifications will take effect immediately after they are posted on the website.

If we make material changes to this Privacy Policy, we will post an update on this page so visitors and customers are aware of what information we collect, how we use it, and under what circumstances we may use or disclose it.

Questions and Contact Information

Royal Limousine, LLC has served clients throughout the Mobile area for over 10 years and is committed to maintaining responsible data handling practices. For questions about this Privacy Policy or your personal information, please contact us at: